INDUSTRIES & CLIENTS
RETAIL
RETAIL
Our signature retail scents or your very own bespoke fragrance creation are designed to express the overall brand message and environment, enhancing brand perception, emotion and connection with your target audience. Retail scent is becoming an integral and memorable piece of the brand’s overall identity and brand communication.
With more and more shoppers turning to online shopping, the in-store retail scent experience is a crucial opportunity to portray your brand and foster loyalty and gain new customers. When shoppers do visit the high street or retail parks the brand experience needs to be a memorable one. Retailers take every aspect of their stores into account: the layout and décor, the music and lighting and now the retail scent. Savvy retailers are tapping into their customer’s senses with the creation of an immersive experience with the use of fragrance.
What are the benefits of Scent Marketing?
• Adds to customer experience.
• Given that visitors gave a better evaluation for the clubs, felt more cheerful, and showed more dancing activity when scents were diffused, environmental fragrancing is expected to have a positive effect on visitor return rate and future revenue for bars and clubs.
• Increased sales revenue.
• Enhances your brand.
• Takes advantage of foot traffic.
• Inspires returners and loyal regulars.
• Cancels out unpleasant odours.
• Attracts customers for longer.
• Plays on memory.
• Stimulates the right emotions.