The food industry is very competitive, and in the fight to rise above the rest, out-of-the- box ideas are necessary. It is no longer enough to capture carefully curated pictures of your food or digital advertising — now, sales and marketing efforts have extended to the olfactory system and Scent Marketing.

Scent Marketing is becoming a strategic tool for restaurants who want to improve brand recognition and sales. The appeal to smell over visuals or audible marketing is undetected by most customers, but it’s highly effective in creating a food-friendly mood.

Research confirms that customers stay longer in scented restaurants, as compared to non-scented restaurants. Scent increases return visits since at subconscious level customers feel welcomed by the familiar smell.